The Uptrip collections in August have sparked mixed reactions within the community. While some users welcome the latest offers, others voiced criticism on social media: too few campaigns, a lack of innovation or usefulness, and a low release frequency. At the same time, it’s clear that Uptrip is still a young product in a phase of growth and experimentation (you can find an estimate of currently active Uptrip users). Let’s take a closer look at the current collections, their potential, and what the future might hold.
How should the user feedback be interpreted?
When evaluating the current collections, it’s important to keep in mind that Uptrip has only been around for about three years. The app only really gained traction last year, particularly after its integration into Lufthansa’s Miles & More loyalty program – a shift that brought significant changes.
Only recently has Uptrip begun to establish a regular release rhythm. By now, the cadence is similar to Miles & More: roughly monthly collections, though not always at the beginning of the month. That’s a positive step forward for the community.
Still, Uptrip needs to keep its target audience in mind: the app appeals to a younger, more tech-savvy generation accustomed to gamification and fast-paced content. At the same time, the range of offers is not yet on par with Miles & More. The partner list shows that Uptrip is still working internally on expanding attractive partner offers.
There’s plenty of room for growth and potential to adress the Uptrip collection community feedback. For now, most collections are based on Lufthansa Group offers, such as:
- Lounge access
- Flight rewards or vouchers
- Miles and Points
- Products from the WorldShop
This should not be underestimated, however: most users are Lufthansa Group fans, so these options are still valuable to them.
More variety and higher frequency needed
To adress the Uptrip collection community feedback and to expand the growing of the community and demanding user base, Uptrip will need to broaden its collections and release them more frequently. Here are some ideas we at Scantofly have gathered (beyond the much desired Senator collection):
Innovative and exclusive Uptrip offers
- Free checked baggage voucher (even in Eco Light fares)
- Free seat selection voucher (across participating airlines)
- Complimentary Fast Lane access where pre-booking slots is available
- Limited First-Class Terminal/Lounge access (off-peak times)
- Blind booking tickets
- (More) exclusive products from the World Shop
More redemption options for Miles & More
- More frequent opportunities to earn a few extra miles
- Qualifying Points as a contribution toward status
- eVouchers or other upgrade options
- Vouchers for flight bookings
- Regular free WiFi vouchers (usable multiple times)
- Vouchers for the World Shop
Conclusion and outlook
Uptrip is still in an experimental and growth phase. Especially within the Lufthansa Group, quick and flexible solutions aren’t always possible right away. Criticism of the current collections is understandable, but it should be seen in the context of how far the product has already come. With more variety, higher frequency, and targeted offers, Uptrip has the potential to keep delighting its users.
The fact that Uptrip wants to evolve is already clear: selected users were recently invited to interviews to share their wishes and suggestions. We at Scantofly are excited to see which steps Uptrip will take next.
